Module 0 : Client Retention, Revenue & Profit Growth

What You’ll Learn:

• How to increase your income as a salon owner or hairdresser
• Different pricing strategies and when to use each
• How to price your services based on value, not insecurity
• Understanding price elasticity: when raising prices increases revenue
• Strategies to increase rebookings and average client spend
• How to create irresistible service bundles without undercharging
• High vs low ticket: the pros and cons of each and how to choose the right one for your business

Skills You’ll Walk Away With:

• Confidence in pricing services profitably
• A retention system that works even with high-ticket services
• Strategic thinking around promotions, upsells, and menu structure

How You’ll Be Assessed (choose one):

1. Submit your updated pricing/menu strategy
2. Walk through your pricing decisions live
3. Share your business model and rebooking system in person

What Feedback You’ll Receive:

• We’ll assess your pricing logic, ability to communicate value, and retention strategies — with coaching to improve your financial growth and client loyalty

Kit Includes:

• Pricing calculator (Excel format)
• Editable service menu template
• Client retention tracker
• Profit goal planner
• High vs low ticket service positioning guide